The Origin
More than 30 years in the audiovisual market have taught me that a great story only exists when it unites emotion, aesthetics, and purpose.
I’ve worked on commercials, promos, and original content for major brands and networks, always focused on crafting narratives that resonate—both in memory and on screen.
For nearly a decade at HBO, I led creative teams and contributed to campaigns that helped cement the channel’s standard of excellence in Brazil.
That experience deepened my understanding of storytelling, branding, and creative direction, and reinforced my conviction that audiovisual work is a powerful tool of identity.
Dr. Phibes was born from this journey—from the blend of advertising expertise, the language of entertainment, and the pursuit of production excellence, always with a differentiated, client-first approach.
Luciano Rodrigues - Founder & Executive Director
The Studio
Since 2005, we’ve been the creative production hub behind stories that stand out.
From motion design to live action, from content to advertising, from AI solutions to virtual sets, we combine speed, flexibility, and strategy to answer any brief — on any screen.
Brands like CLARO TV+, HBO, WARNER BROS. DISCOVERY, UOL, PARAMOUNT, DISNEY, CNN, and ITAÚ CULTURAL trust us to deliver original, consistent, and technically flawless work.
Because every brand has a story — and telling it with truth, power, and style is what moves us.
Dr. Phibes brings creativity, direction, and technology together to turn ideas into fully crafted visual experiences that connect and stay.