The Origin
More than 30 years in the audiovisual market have taught me that a great story only exists when it unites emotion, aesthetics, and purpose.
I’ve worked on commercials, promos, and original content for major brands and networks, always focused on crafting narratives that resonate both in memory and on screen.
For nearly a decade at HBO, I led creative teams and contributed to campaigns that helped cement the channel’s standard of excellence in Brazil.
That experience deepened my understanding of storytelling, branding, and creative direction, and reinforced my conviction that audiovisual work is a powerful tool of identity.
Dr. Phibes was born from this journey, the combination of advertising experience, the language of entertainment, and the belief that creativity, strategy, and executional excellence are essential elements in building communication solutions that are relevant to every challenge.
Luciano Rodrigues - Founder & Executive Director
The Studio
Since 2005, we’ve been the creative production hub behind stories that stand out.
From motion design to live action, from content to advertising, from AI solutions to virtual sets, we combine speed, flexibility, and strategy to answer any brief on any screen.
Over the years, we have worked alongside Marketing, Communications, Sales, HR, Training, and Organizational Culture teams, developing projects aligned with each organization’s goals and the needs of different audiences.
Because every brand, company, or project has a story to tell, and turning that story into clear, relevant, and memorable communication is what drives us.
Dr. Phibes brings together creativity, direction, and technology to develop solutions that connect people, brands, and communication goals.